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Buy Viber – Rakuten’s big game

Buy Viber - Rakuten's big game 0

Buy Viber – Rakuten’s big game

Rakuten wants to use Viber to connect with customers.

Rakuten, a Japanese e-commerce company with revenue of nearly 4 billion USD per year, just spent 900 million USD to acquire Viber – a messaging business that has only been in operation for 2 years.

Established in March 2012, Viber’s first year of operation lost 14.7 million USD, by 2013 this number had doubled, to 29.5 million USD.

Investing in such a business may be risky, but this is the most viable option Rakuten has to enter telecommunications, while competing with LINE, a very successful and Viber-like app.

The company also sells stickers and sells games.

Rakuten sees opportunities from the Internet so it seeks to attack this environment even more strongly.

To serve their purposes, they need platforms like LINE, Viber or WhatsApp.

With Viber in hand, Rakuten CEO Hiroshi Mikitani believes that this OTT has great potential to become a game support platform and will be used to distribute content and games by bringing it into the Internet service ecosystem, interacting with users.

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